Former Apple exec Bob Borchers talks Apple marketing, packaging, and his time at Apple
Update: Apple had these videos taken offline. We will make an effort to see if they exist somewhere else. Help us out in the comments if you find them.
Former Apple marketing executive Bob Borchers, who was part of the original iPhone team and helped lead the Nike+iPod partnership and third-party iPod integration with car manufacturers, [...]
Nike Officially Announces The Nike+ FuelBand
Exercise gadgetry seems to be all the rage this season, with products like the Jawbone UP and MotoACTV entering the marketplace. Nike of all companies will certainly not be left behind, and has today announced a new wristband called the FuelBand. Not unlike its competitors, the FuelBand measures time, steps and calories during your fitness [...]
Apple sends ‘take down’ notices to cracked iOS apps creator AppTrackr
AppTrackr is the most popular marketplace for downloading cracked iOS applications. The company announced in a blog post, via Installous, that Apple began sending “take down” notices over cracked applications and have been scraping AppTrackr’s links looking for infractions (via iJailbreak). To combat Apple’s wrath, the crew at AppTrackr have moved several of their servers offshore [...]
Daily Crunch: Laceless
Here are some of yesterday’s posts on TechCrunch Gadgets:
Video: Japanese University Uses Fish Scales To Develop Stronger Artificial Bones
Is Nike Planning To Release Back To The Future’s Auto-Lacing Air Mags?
Review: Deus Ex – Human Revolution
Iridium’s New AxcessPoint Hotspot Provides WiFi In The Rainforest
Nintendo Gets Sued Over The Wii
[...]
Is Nike Planning To Release Back To The Future’s Auto-Lacing Air Mags? UPDATE
Marty McFly’s crazy kicks in Back To The Future II have long been a geek’s dream. Ostensibly made by Nike in the film, they would tighten themselves around your feet automatically and, more important, they’ve been the paragon of ultimate geekiness for a certain subset of shoe fanatics.
Well, now it looks like you, too, [...]
Daily Crunch: Guard Tower
Here are some of yesterday’s stories on TechCrunch Gadgets:
Evul Todai: A Relaxation Lighthouse Lamp For The Living Room
Nike Apologizes For Nike+ Issues, Promises Fixes, New Platform Soon
Terrahawk’s M.U.S.T. Is A Mobile Guard Tower In A Shady-Looking Van
Video: “Der Kritzler,” An Automatic Scribbling Machine
Amazon’s Kindle Tablet Is Very Real. I’ve Seen It, Played With It.
[...]
Nike Apologizes For Nike+ Issues, Promises Fixes, New Platform Soon
Jayme Martin, VP and GM of Nike Running, has emailed a letter to Nike+ users, apologizing for the platform’s performance over the past few months. He says that Nike is aware of a number of issues that have been affecting its users, including problems logging in, syncing devices, sharing runs and editing profiles.
“Just like you, [...]
Nike+ GPS app goes free for limited time
From the Toys section:
For a limited time, the Nike+ GPS App (iTunes) has gone free. Normally priced at $1.99 , this run tracker records your route, pace, and distance, as well as providing feedback. *Obviously, the GPS features of this app do not work with the iPod touch.
More screenshots below:
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Portable GPS /speaker / Battery Cradle / car [...]
Shoefitr: You Know, For Shoes
Shoefitr allows you to find a shoe that is similar in size and shape to a pair of shoes you already own. For example, say you’re into Nike Free Runs but they discontinued the model you like. You tell Shoefitr and, using the site’s 3D scanning system and shoe database, it finds a pair that [...]
Nike+ SportWatch Adds GPS, Courtesy Of TomTom
This fun-looking watch is Nike+ footpod and GPS compatible, allowing you to run inside and outside without losing your speed and distance. A built-in USB port in the actual strap allows you to connect to the Nike+ website and see your stats and plan runs.